History of Drones

The History of Drones Drones are currently one of the most useful and cinematic tools available to filmmakers around the globe. With brands such as DJI and GoPro mass producing such products, amateur and professionals alike can capture truly stunning aerial footage. But where did it all start? As a species, Humans are fascinated with…

The most surprising video statistics… Part 2

The Most Surprising Video Statistics (Part 2) Everyone loves a good statistic, especially those which are interesting enough that you remember. Here’s a list we’ve compiled over the years which indicate the importance that video has in business. Visual stimuli is processed by the brain 60,000x faster than text That’s quick and the fact is…

Why Sound is Half the Picture

Why Sound is Half the Picture Sound is the most fundamental form of communication, not only in video, but in life. The ability to communicate through sounds is an ability that us humans share with our animal counterparts. As a human, we are built with two eyes and two ears, thus emphasising the importance of…

Why you shouldn’t plaster your logo all over your video!

Why You Shouldn’t Plaster Your Logo All Over Your Video Logos, they’re great aren’t they! But I believe they’re also very easy to overuse. One of the requests we get alot from our clients is… “We love the video! But can we add the logo at the start for a few seconds?” Can we? Or…

Making the most of your live stream

Making the most of your live stream To use a little bit of financial speak, live streaming may seem like a big-budget item for a one-off return, but it can actually be a rewarding investment that keeps paying dividends long after your event has wrapped up. We recently live streamed the AGM and the annual…

Spotlight Content, November 2018

Spotlight Content, November 2018 Over the years we’ve been lucky to work on a number of creative projects. We think it’s only fair that we show off some of the amazing creative work currently going on within the industry. So I would like to the first of a series of blog posts where we’ll be…

Guest Blog: How we use video to boost sales

The Sales Manager Guest Blog: How We use Video to Boost Sales If you work in sales or marketing, you’re sure to have heard that video content is king, and this doesn’t come without the statistics to back it up: % of online activity is spent watching video hours of video are uploaded to YouTube…

The Art of Subtle Visual Effects

The Art of Subtle Visual Effects When people think of visual effects, they think of Jurassic Park, Star Wars or any Marvel film, but CGI can serve to do more than just annihilate buildings or have T-Rex’s eat Jeff Goldblum’s mates; it can be used in a more subtle way. My favourite example of a…

How To Create Great Training Videos

How To Create Great Training Videos Video is one the most powerful ways to deliver information, and training videos are a great example of how this power can be harnessed to deliver a better service. Whether you’re selling a product or showing staff how to perform a certain task, training carries one fundamental challenge. You…

How can businesses adapt to the ‘New Normal’ using video?

How can businesses adapt to the ‘New Normal’ using video? The past few months have been a huge challenge for businesses around the world. Initially the question on the tip of everyone’s tongues was “When will we get back to normal?”. But in reality we’re now realising that this is the wrong question, and instead…